About the job We're a fast-growing women's wellness brand scaling toward seven-plus figures per month, and creative is what drives it. Right now most of the winning creative comes from one brain, and that's the bottleneck. We're looking for a Creative Strategist with a heavy background in direct-response marketing and copywriting to take half that load and turn out winning ads and landing pages. We already have proven angles to build from, but this is not an order-taking role. You'll do your own research, come up with new ideas, iterate on what's working, and find new winners of your own. This is a direct-response role. It's about what converts, not what looks good. What you'll do -Do the research behind the copy. Mine Reddit, Amazon reviews, TikTok, and YouTube for the real language customers use. -Build on our proven angles and come up with new ones. Ideate, write, and test fresh concepts. -Write ads and landing pages that convert. -Iterate relentlessly. Take what's working and squeeze more winners out of it, and hunt for new ones. -Work with editors and designers to bring your scripts to life. -Read the numbers (CTR, CPA, CVR, ROAS) and let them guide what you make next. -Keep up a steady weekly output. Volume and consistency matter here. What we're looking for -A heavy background in direct-response marketing and copywriting. This is the core of the role. -A background in health, supplements, or wellness DTC, or the hunger to learn this customer fast. -A strong copy instinct. You understand hooks, angles, and direct-response psychology. -Comfort with Meta as the main platform. -Fast, organized, and coachable. You take direction well and improve quickly. -Able to operate independently in a remote setup and hit deadlines without being chased. This is not for you if -You want to make things that look good more than things that sell. -You get attached to your ideas after the data says they lost. -You need one perfect concept a week instead of consistent volume. -You don't like doing market research. Where this goes This is a real growth seat. You start by producing winning creative and proving you can find new winners consistently. As you do, you earn more ownership and a clear path toward a senior, department-owning role as the brand scales. Requirements - Strong direct-response copywriting and creative experience. - Hands-on experience with Meta ad creative. - Comfort with conversion-focused writing and testing. - Fluent written and spoken English (CVs must be submitted in English). - Able to work independently in a fast-moving, remote setup. Why This Role -Competitive pay, with performance bonuses on top. -A brand in its scaling phase, where your work moves the numbers and you see results quickly. -A real path to grow into a senior, ownership role as you prove yourself. -Fully remote, with the freedom to structure your own days around the work.